With the recent enactment of Law 2439 of 2024, e-commerce in Colombia is strengthened with regulatory adjustments that improve the relationship between businesses and consumers. These changes seek to provide greater transparency and security in digital transactions. Below are the most relevant modifications:
1. Refund Periods
- Right of Withdrawal: The refund period is reduced from 20 to 15 calendar days, facilitating a more streamlined process for consumers.
- Late Delivery or Out of Stock: If a product is not delivered on the agreed date (maximum 30 days if there is no specific agreement) or is out of stock, the consumer may cancel the contract and request a refund within 15 calendar days.
2. Interest on Electronic Financing Systems
- Additional charges for the use of technologies in credit transactions will now be considered interest. However, charges applied to insurance, surety bonds, or electronic signatures that have been previously informed and without an in-person option are exempt.
3. Greater clarity in product and service information
- Stricter requirements are established to ensure that information on products and services is clear, sufficient, and truthful.
- Contracts with periodic payments: The minimum duration of the subscription or contracted service must be specified.
- Reference images: Product photographs must accurately indicate the scale and actual size of the item offered.
With these measures, the new legislation strengthens consumer protection and promotes more equitable and transparent e-commerce in Colombia. Companies in the sector must adapt to these provisions to ensure compliance with regulations and improve their customers’ experience.
Add a Comment